Do you know what the most effective marketing options are for the Mexican Automotive Aftermarket?

  • Radio Advertisements?
  • Television Advertisements?
  • Magazine Advertisements?
  • Flyers?
  • Posters?
  • Promotional Spiffs?
  • Box Top Programs?
  • Technical Seminars?
  • Trade Shows?
  • Mexico Specific Catalogs?
  • The list goes on and on…

The Mexican aftermarket is different from the United States in many different ways.  Education levels of the product consumers, economic situation of consumer, brand loyalties in the market, etc. all help drive the decision tree of product purchases.  The magic question is always…how may I invest the least amount of cash to drive an exponential amount of sales?  If you don’t understand the Mexican culture both of the population and the industry, along with the language, you may be flushing cash down the toilet.  Why spend on something that won’t drive sales?

At Cima International, we have been creating Mexico Marketing Plans for 15 years.  We know what types of marketing spend will drive the most value for your money depending on target clients and products manufactured.  Let us guide you through the intricacies of the Mexican aftermarket.  You will cut your time to market down tremendously and reduce exposure to unnecessary spend.

Contact us today:     Phone: 248-792-0108